With Pardot, what is the recommended way to measure the success of an email campaign?
Click Through rate
Email Complain Rate
HTML Open Rate
Spam complaints.
Correct answer: A
Question 2
The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them.
What Pardot feature of email now can be used to run these tests?
Create a test list of approved users to use in the testing tab of the email now.
Create a dynamic list of approved users to use as the recipient list in the sending tab.
Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
Create a static list of approved users to use as the recipient list in the sending tab.
Correct answer: A
Question 3
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria: Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?
Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 - Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group:Sales Round Robin
Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 - Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group:Sales Round Robin
Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50 - Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group:Sales Round Robin
Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 - Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales RoundRobin