Identify the dependencies and data sources for a local campaign.
Dependency: Custom audiences pixel, Data Sources: 1st party offline data
Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data
Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data
Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data
Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data
Correct answer: E
Question 2
Your customer wants to deploy the DMP CoreTag an all site pages and collect data in the DMP data taxonomy based on the URL of each page visited by the end user.
Identify the correct tag configuration along with the exact phint that must be used to accomplish this.
Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the “Extract named meta elements” checkbox for the CoreTag. Then ensure that data is being collected from phint “__bk_t” when the tag fires from various pages.
Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the “Disable Metadata” checkbox for the CoreTag. Then ensure that that data is being collected from phint “__bk_l” when the tag fires from various pages.
Under Manage > Containers > Generate Code > Advanced Configuration, check the “Extract named global variables” checkbox for the CoreTag. Then ensure that that data is being collected from phint “__bk_k” when the tag fires from various pages.
Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the “Disable Metadata” checkbox for the CoreTag. Then ensure that that data is being collected from phint “__bk_k” when the tag fires from various pages.
Under Manage > Containers > Generate Code > Advanced Configuration, check the “Extract named meta elements” checkbox for the CoreTag. Then ensure that that data is being collected from phint “__bk_ l” when the tag fires from various pages.
Under Manage > Containers > Generate Code > Advanced Configuration, check the “Extract named meta elements” checkbox for the CoreTag. Then ensure that that data is being collected from phint “__bk_t” when the tag fires from various pages.
Correct answer: F
Question 3
Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?
Manually enter the pixel required for sending campaign data to the partner.
It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
Configure custom parameters to deliver data to the media execution partner
Configure the campaign to deliver audience data directly to the partner’s web page via JS container tag.
Create a Dynamic Synchronous container to support the transfer of data.